More about...
Moshulu is a family run, independent footwear brand, guided by people first values and a belief that comfort should always feel joyful.
From our Devon home, we design comfortable, colourful shoes for women, thoughtfully made to support everyday life and make you smile.
Our Story
Our story began in 1974, when Henry and Jenny first stepped into the footwear world with a small import business based in Woodbury, Devon. After years of hands on experience, they realised something important; shoes could be more than just good, they could be exceptional.
In 1997, working alongside their three sons, Daryl, Neal and Shaun, the Moshulu brand was born. Shoes were designed from the ground up, with care given to every stitch, material and detail, ensuring comfort, quality and character were built in from the very start.
Today, Moshulu remains proudly family-owned, supported by a dedicated team of around 50 people at our Devon head office. While the brand has grown, our values haven’t changed.
What We Believe In
Deliver Joy, Always
Everything we do is designed to bring a little joy to your day, from colourful, uplifting designs to comfortable, easy-to-wear styles and warm, friendly service. It’s about feeling welcome, understood and cared for at every step of your Moshulu journey.
Crafted with Care
Comfort, fit and quality are never a compromise. From how our shoes feel underfoot to how they’re finished and presented, we hold ourselves to high standards so you can feel confident, comfortable and supported, wherever your day takes you.
People First
We put people at the heart of everything - starting with you. That means listening, being helpful, and taking the time to get things right. Whether you’re in store, online or speaking to our customer care team, you’ll always be treated with kindness, honesty and genuine care.
Devon Heritage
Inspired by our Devon roots, our designs reflect an easy-going, colourful way of life. You’ll see it in our relaxed styling, coastal tones and thoughtful details, brought to life through seasonal stories and made with care for the world around us.
Designed to Make You Smile
Every new Moshulu style has to earn its place. Before it reaches you, it must deliver on three things;
Comfort
From buttery-soft leathers and extra cushioning underfoot to flexible, bouncy soles, comfort is never an afterthought. Our shoes are made to feel good the moment you put them on, and long after.
Colour
We believe colour has the power to lift the everyday. While we love timeless neutrals, you’ll always find joyful shades in our collections, designed to give you confidence, choice and a little wow-factor.
Detail
It’s the thoughtful touches that make the difference. From patterned linings and embossed buckles to carefully chosen laces, every detail is designed to delight, even down to our beautifully designed shoe boxes.
Recent Reviews from Real Feet
We could tell you how fantastic our products are ... but our happy customers say it best!
Our customers tell us they feel happier the moment they slip on their Moshulu shoes, and that means everything to us.
From all day comfort and thoughtful fit to colourful designs that lift the mood, their reviews reflect the care we put into every pair. Whether it's a quick note about how comfortable they feel, or a longer story about where their shoes have taken them, we love hearing how Moshulu fits into real, everyday lives.
Moshulu in the press
